{"id":99,"date":"2014-09-05T10:10:25","date_gmt":"2014-09-05T01:10:25","guid":{"rendered":"http:\/\/mindtech.jp\/?p=99"},"modified":"2014-09-05T10:10:25","modified_gmt":"2014-09-05T01:10:25","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae3%e6%96%87%e5%ad%97%e3%83%af%e3%83%bc%e3%83%89%e3%81%ae%e3%81%8a%e3%81%95%e3%82%89%e3%81%84%e3%82%92%e3%81%99%e3%82%8b%e3%82%88","status":"publish","type":"post","link":"https:\/\/mindtech.jp\/?p=99","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e3\u6587\u5b57\u30ef\u30fc\u30c9\u306e\u304a\u3055\u3089\u3044\u3092\u3059\u308b\u3088\uff01"},"content":{"rendered":"

\u6628\u65e5\u3001\u5730\u5143\u306e\u7d4c\u55b6\u8005\u5411\u3051\u306e\u9023\u7d9a\u30bb\u30df\u30ca\u30fc\u306e\u6700\u7d42\u65e5\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8b1b\u7fd2\u4f1a\u306b\u53c2\u52a0\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3055\u3059\u304c\u306b\u30ef\u30bf\u30af\u30b7\u3082\u5143\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u696d\u754c\u4eba\u3067\u3054\u3056\u3044\u307e\u3057\u305f\u306e\u3067\u3001\u3060\u3044\u305f\u3044\u304a\u8a71\u3055\u308c\u3066\u3044\u308b\u5185\u5bb9\u306f\u307b\u307c\u7406\u89e3\u3057\u3066\u304a\u308a\u307e\u3057\u3066\u3001\u3069\u3061\u3089\u304b\u3068\u3044\u3046\u3068\u30bb\u30df\u30ca\u30fc\u306e\u7d44\u307f\u7acb\u3066\u3068\u304b\u6559\u6750\u306e\u69cb\u6210\u306e\u5185\u5bb9\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u62dd\u8074\u3055\u305b\u3066\u3044\u305f\u3060\u3044\u3066\u304a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u3061\u3087\u3063\u3068\u9055\u548c\u611f\u304c\u3042\u3063\u305f\u306e\u304c\u3001\u8b1b\u5e2b\u304c\u300c\uff11\uff10\u6708\u5206\u306eLTV\u306f\u30fb\u30fb\u30fb\u300d\u3068\u304b\u300cCPO\u306f\u6700\u59271\u4e07\u5186\u3068\u3057\u3066\u3001\u534a\u5206\u306e5000\u5186\u3092\u5e83\u544a\u8cbb\u306b\u6295\u5165\u3057\u3066\u30fb\u30fb\u30fb\u300d\u3068\u3044\u3046\u8aac\u660e\u3092\u306a\u3055\u3063\u3066\u304a\u308a\u307e\u3057\u3066\u3001\u3061\u3087\u3063\u3068\u305d\u308c\u306f\u306a\u3044\u3060\u308d\u3046\u3068\u601d\u3063\u305f\u6b21\u7b2c\u3002<\/p>\n

\u8a71\u306e\u7b4b\u3068\u3057\u3066\u306f\u3001\u5e83\u544a\u306a\u3069\u3067\u304a\u5ba2\u69d8\u3092\u78ba\u4fdd\u3059\u308b\u8cbb\u7528\u3068\u3001\u305d\u306e\u4eba\u304c\u3082\u305f\u3089\u3059\u3067\u3042\u308d\u3046\u58f2\u4e0a\uff5e\u5229\u76ca\u3092\u6bd4\u8f03\u3057\u3066\u3001\u5e73\u5747\u7684\u306b\u307f\u3066\u5229\u76ca\u306e\u65b9\u304c\u5927\u304d\u3051\u308c\u3070\u96c6\u5ba2\u306e\u65b9\u6cd5\u3068\u3057\u3066\u826f\u3044\u3068\u3044\u3046\u304a\u8a71\u3067\u3057\u305f\u3002\u3053\u308c\u306f\u3053\u308c\u3067\u7b4b\u3068\u3057\u3066\u306f\u9593\u9055\u3063\u3066\u306f\u3044\u306a\u3044\u306e\u3060\u3051\u308c\u3069\u3001\u7528\u8a9e\u306e\u4f7f\u3044\u65b9\u304c\u304a\u304b\u3057\u3044\u3002<\/p>\n

IT\u696d\u754c\u306e\u60aa\u7656\u3068\u3057\u3066\u3001\u30a2\u30eb\u30d5\u30a1\u30d9\u30c3\u30c83\u6587\u5b57\u306e\u7565\u8a9e\u3092\u7121\u99c4\u306b\u591a\u7528\u3059\u308b<\/strong>\u3068\u3044\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3057\u3066\u3001\u3061\u3087\u3063\u3068\u304a\u3055\u3089\u3044\u3092\u3057\u3066\u307f\u307e\u3059\u3002<\/p>\n

LTV(Life Time Value)<\/strong><\/h1>\n

\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u8a33\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u3042\u308b1\u4eba\u306e\u9867\u5ba2\u304c\u3042\u308b\u30b5\u30fc\u30d3\u30b9\u30fb\u88fd\u54c1\u306a\u3069\u306b\u5bfe\u3057\u3066\u3001\u53d6\u5f15\u3092\u3057\u3066\u3044\u308b\u9593\u306b\u652f\u6255\u3046\u91d1\u984d\u5408\u8a08\u304b\u3089\u3001\u305d\u306e\u9867\u5ba2\u3092\u7372\u5f97\u30fb\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u8981\u3057\u305f\u8cbb\u7528\u306e\u5408\u8a08\u3092\u5dee\u3057\u5f15\u3044\u305f\u300c\u7d2f\u7a4d\u5229\u76ca\u984d\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u8005\u306e\u8996\u70b9\u304b\u3089\u306f\u3001\u9867\u5ba2\u3067\u3044\u308b\u671f\u9593\u306b\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u305f\u304b\u3092\u8a08\u308b\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u306e\u6307\u6a19\u3067\u3059\u3002
\n\u3064\u307e\u308a\u5e83\u544a\u8cbb\u306a\u3069\u306e\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u5dee\u3057\u5f15\u3044\u305f\u5024\u306a\u306e\u3068\u3001\u9867\u5ba2\u3067\u3044\u308b\u9577\u671f\u306e\u9593\u306e\u5229\u76ca\u8ca2\u732e\u306e\u6307\u6a19\u306a\u306e\u3067\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u5358\u6708\u306e\u5024\u3068\u3057\u3066\u3068\u3089\u3048\u308b\u306e\u306f\u304a\u304b\u3057\u3044\u3067\u3059\u3002<\/p>\n

\nCPO\uff08Cost Per Order)<\/strong><\/h1>\n

\u300c\uff11\u3064\u306e\u6ce8\u6587\u3092\u9802\u304f\u306e\u306b\u5fc5\u8981\u306a\u30b3\u30b9\u30c8\uff08\u5e83\u544a\u8cbb\u306a\u3069\uff09\u300d\u3067\u3059\u3002\u5546\u54c1\u3092\u58f2\u308a\u51fa\u3059\u306e\u306b\u5fc5\u8981\u306a\u30b3\u30b9\u30c8\u3092\u53d7\u6ce8\u3057\u305f\u6ce8\u6587\u6570\u3067\u9664\u7b97\u3057\u3066\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n

\u4e0a\u8a18\u306e\u4f8b\u306e\u5834\u5408\u3001\u300c\u534a\u5206\u306e5000\u5186\u3092\u5e83\u544a\u8cbb\u306b\u6295\u5165\u3057\u3066\u30fb\u30fb\u30fb\u300d\u3068\u3044\u3046\u306e\u304c\u30aa\u30ab\u30b7\u30af\u3066\u3001\u4f8b\u3048\u3070\u3001100\u4ef6\u306e\u6ce8\u6587\u304c\u6b32\u3057\u3044\u5834\u5408\u306b\u30011\u6ce8\u6587\u5f53\u305f\u308a5,000\u5186\u304b\u304b\u308b\u7d71\u8a08\u5024(=CPO)\u3092\u307f\u3066\u30015,000\u5186x100\u4ef6=500,000\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u3092\u6295\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u3044\u3063\u305f\u63a8\u6e2c\u304c\u53ef\u80fd\u306b\u306a\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n

CPA\uff08Cost Per Acquisition)<\/strong><\/h1>\n

CPO\u3068\u4f3c\u3066\u3044\u307e\u3059\u304c\u3001\u5546\u54c1\u306e\u8cfc\u5165\u3084\u4f1a\u54e1\u767b\u9332\u306a\u3069\u306b\u3088\u308a\u3001\u5177\u4f53\u7684\u306a\u5229\u76ca\u306b\u3064\u306a\u304c\u308b\u6210\u679c1\u4ef6\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3002<\/p>\n

\u5e83\u544a\u5358\u4fa1\u306e\u6307\u6a19\u3067\u3042\u308a\u3001\u9867\u5ba2\u7372\u5f97(acquisition)\u4e00\u4eba\u3042\u305f\u308a\u306b\u8981\u3057\u305f\u652f\u6255\u984d\u3002<\/p>\n

\u305f\u3068\u3048\u3070\u5e83\u544a\u8cbb\u3092100\u4e07\u5186\u6295\u5165\u3057\u3066\u3001\u65b0\u898f\u306b100\u4eba\u306e\u65b0\u898f\u9867\u5ba2\u3092\u5f97\u3089\u308c\u305f\u5834\u5408\u306b\u306f\u3001100\u4e07\u5186\/100\u4eba\uff1dCPA1\u4e07\u5186\u3068\u3044\u3046\u4e8b\u306b\u306a\u308a\u307e\u3059\u3002\u4e00\u4eba\u306e\u304a\u5ba2\u69d8\u3092\u5897\u3084\u3059\u306e\u306b1\u4e07\u5186\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n

\u305d\u3057\u3066\u65b0\u3057\u3044\u9867\u5ba2\u304c\u5e73\u5747\u3057\u30662\u4e07\u5186\u5206\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308c\u3070\u3001LTV>CPA\u3068\u306a\u308a\u30c8\u30fc\u30bf\u30eb\u3067\u30d7\u30e9\u30b9\u306b\u306a\u308b\u308f\u3051\u3067\u3059\u304b\u3089\u3001\u5e83\u544a\u3068\u3057\u3066\u306f\u6210\u529f\u3002\u9006\u306b1\u4e07\u5186\u3092\u4e0b\u56de\u308b(LTV<CPA)\u3088\u3046\u3060\u3068\u3001\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u65b9\u304c\u5927\u304d\u304f\u3066\u6301\u3061\u51fa\u3057\u306b\u306a\u308b\u308f\u3051\u3067\u3059\u304b\u3089\u3001\u898b\u76f4\u3057\u304c\u5fc5\u8981\u306b\u306a\u308b\u308f\u3051\u3067\u3059\u3002
\n\u4eee\u306bLTV<CPA\u3060\u3063\u305f\u3068\u3059\u308b\u3068\u3001\u6539\u5584\u3059\u308b\u306b\u306f\u3001\u4f8b\u3048\u3070\u6b21\u306e\u3088\u3046\u306a\u5bfe\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

    \n
  1. \u540c\u3058\u5e83\u544a\u4e88\u7b97\u3092\u6295\u5165\u3057\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u305d\u3046\u306a\u63b2\u8f09\u5a92\u4f53\u3078\u5909\u66f4<\/li>\n
  2. \u540c\u3058\u5e83\u544a\u63b2\u8f09\u5a92\u4f53\u3092\u4f7f\u3046\u5834\u5408\u306f\u3001\u5e83\u544a\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30c7\u30b6\u30a4\u30f3\u306a\u3069\u3092\u898b\u76f4\u3057<\/li>\n
  3. 1\u4eba\u306e\u9867\u5ba2\u304b\u3089\u3088\u308a\u591a\u304f\u306e\u7269\u3092\u8cfc\u5165\u3057\u3066\u9802\u304f\u3002\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u7d9a\u3051\u3066\u9802\u304f\u65bd\u7b56\u3092\u5b9f\u884c(LTV\u3092\u4e0a\u3052\u308b\uff09<\/li>\n<\/ol>\n

    “Cost Per Action”\u3092\u610f\u5473\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u3082\u540c\u3058\u3088\u3046\u306b\u8003\u3048\u3066\u30011\u3064\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u3063\u3066\u3044\u305f\u3060\u304f\u306e\u306b\u8981\u3059\u308b\u8cbb\u7528\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

    \u696d\u5bb9\u62e1\u5927\u306e\u305f\u3081\u306b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u3067\u3001\u5e83\u544a\u306b\u304b\u304b\u308b\u8cbb\u7528\u3082\u6210\u7d04\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u3063\u3066\u3044\u308c\u3070\u3001\u3060\u3093\u3060\u3093\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3088\u3068\u3044\u3046\u304a\u8a71\u3067\u3057\u305f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u6628\u65e5\u3001\u5730\u5143\u306e\u7d4c\u55b6\u8005\u5411\u3051\u306e\u9023\u7d9a\u30bb\u30df\u30ca\u30fc\u306e\u6700\u7d42\u65e5\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8b1b\u7fd2\u4f1a\u306b\u53c2\u52a0\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3055\u3059\u304c\u306b\u30ef\u30bf\u30af\u30b7\u3082\u5143\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u696d\u754c\u4eba\u3067\u3054\u3056\u3044\u307e\u3057\u305f\u306e\u3067\u3001\u3060\u3044\u305f\u3044\u304a\u8a71\u3055\u308c\u3066\u3044\u308b\u5185\u5bb9\u306f\u307b\u307c\u7406\u89e3\u3057\u3066\u304a\u308a\u307e\u3057\u3066\u3001\u3069\u3061\u3089\u304b […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[9,10,24,57],"class_list":["post-99","post","type-post","status-publish","format-standard","hentry","category-5","tag-cpa","tag-cpo","tag-ltv","tag-57"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/p4rHn0-1B","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mindtech.jp\/index.php?rest_route=\/wp\/v2\/posts\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindtech.jp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindtech.jp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindtech.jp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindtech.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99"}],"version-history":[{"count":0,"href":"https:\/\/mindtech.jp\/index.php?rest_route=\/wp\/v2\/posts\/99\/revisions"}],"wp:attachment":[{"href":"https:\/\/mindtech.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindtech.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindtech.jp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}